Magenta • navy blue hat

Why Magenta?

The idea came about because we love skateboarding but frankly the thing was starting to get really sucky back then in our view. Corporations have always controlled people’s perception of skating, and back then they were all big and annoying. You’d watch a skate video and feel like you’re watching the most annoying corporate TV ad.

Read full interview with cofounder Vivien Feil